“不可能汉堡”（植物肉产品）首次亮相全美2,100家沃尔玛分店

原文：https://vegnews.com/2020/7/impossible-burger-debuts-at-2-100-walmart-locations-nationwide

注：译文谨供参考。

IMPOSSIBLE BURGER DEBUTS AT 2,100 WALMART LOCATIONS NATIONWIDE

“不可能汉堡”（植物肉产品）首次亮相全美2,100家沃尔玛分店

With its launch at Walmart, the plant-based burger is now available at 8,000 retail locations nationwide.

加上此次新推广到的（2,100家）沃尔玛（Walmart）连锁店，现在美国各地销售这款植物性汉堡肉饼的零售店数目达到了8,000家。

by ANNA STAROSTINETSKAYA

作者：ANNA STAROSTINETSKAYA

JULY 30, 2020

2020年7月30日

Today, plant-based Impossible Burger launches at more than 2,100 Walmart locations nationwide. The Impossible Burger will be sold in 12-ounce packages for $7.49, with many stores stocking the plant-based burger in the fresh meat department.

“不可能汉堡”（Impossible Burger）植物肉产品今天在美国各地2,100多家沃尔玛门店正式推出。该款12盎司包装的“不可能汉堡”产品售价7.49美元，许多门店将这款植物性汉堡肉饼摆放在鲜肉部门开卖。

“Impossible Foods’ goal is to make the global food system sustainable. To do that, Impossible Burger has to be available everywhere people shop for meat,” Impossible Foods CEO Patrick O. Brown said. “More Americans buy meat for their families at Walmart than anywhere else. We’re confident that once Walmart customers try Impossible, they’ll become enthusiastic advocates of our products and our mission.”

“不可能食品公司（Impossible Foods）旨在使全球食品体系可持续发展。为此，‘不可能汉堡’必须出现在人们买肉的任何地方，”不可能食品公司首席执行官（CEO）帕特里克·布朗（Patrick O. Brown）说道。“为自己家人购买肉类时，最多美国人去的地方是沃尔玛商店。我们很有信心，沃尔玛的广大顾客一旦尝试过‘不可能汉堡’，他们就会（心甘情愿地）成为我们产品和使命的热情宣传者。”

The Walmart launch follows Impossible Foods’ expansion into affordable grocery chain Trader Joe’s on Monday where 12-ounce packages of Impossible Burger are now sold for $7.99 (prices may vary by location).

不可能食品公司产品在沃尔玛连锁店推出之前，已于星期一扩张到了平价食品杂货连锁店Trader Joe's（乔氏超市），该超市里面12盎司包装的“不可能汉堡”植物肉产品售价为7.99美元（各分店的商品售价可能有所不同）。

Impossible Foods made its retail debut in September 2019 at supermarket Gelson’s in Southern California followed by an East Coast launch at retailers Fairway and Wegmans shortly thereafter. In May, the company expanded distribution of its Impossible Burger to 1,700 Kroger and Kroger-owned stores in 28 states. With the new Walmart launch, the Impossible Burger is now available at 8,000 retail locations nationwide.

不可能食品公司在2019年9月首次进军零售业，产品挺进美国南加州的Gelson's超市；随后不久，该公司产品又打入了美国东海岸的Fairway超市和Wegmans超市。今年五月份，该公司“不可能汉堡”植物肉产品的销售扩张到了在全美28个州的克罗格公司（Kroger）旗下1,700间商店。加上此次新推广到的（2,100家）沃尔玛连锁店，现在美国各地销售“不可能汉堡”植物肉产品的零售店数目达到了8,000家。