纯素食的牛油果奶品将在下个月首次亮相美国市场

原文：https://vegnews.com/2020/7/vegan-avocadomilk-to-debut-in-us-next-month

注：译文谨供参考。

VEGAN AVOCADOMILK TO DEBUT IN US NEXT MONTH

纯素食的牛油果奶品将在下个月首次亮相美国市场

The avocado- and oat-based milk will be available in 122 supermarkets in California, Texas, the Rocky Mountains, the Midwest, and Hawaii.

这种用牛油果和燕麦制作的纯素奶类产品将登陆美国加利福尼亚州、德克萨斯州、落基山脉、中西部地区和夏威夷州的122家超市。

by NICOLE AXWORTHY

作者：NICOLE AXWORTHY

JULY 10, 2020

2020年7月10日

Next month, non-dairy milk brand Avocadomilk will debut a new vegan version of its avocado-based milk in the United States. Made with oats and freeze-dried avocado, the milk is created with a patented technology that maintains the nutritional integrity of the avocado fruit, and also makes use of the “ugly” avocados that do not make it to grocery stores and would otherwise be discarded. Previously, the product included honey in its formulation but the company removed the animal-derived ingredient to make a fully vegan version.

非乳制奶品牌Avocadomilk（“牛油果奶”）下个月将在美国首次推出其纯素版的新牛油果奶制品。该款纯素奶制品以燕麦和冻干的牛油果为原料并运用专利技术精制而成，因此保留了牛油果的完整营养；此外，该产品的生产还充分利用了进不了食品杂货店、原来会被人丢弃的那些“长相难看的”牛油果（内部仍是完好的）。该公司以前的产品配方包含有蜂蜜，后来（决定）剔除了这种动物源性成分，从而打造出完全纯素版的美味食品。

“It was a very easy decision to make—our customers told us that they wanted a vegan product,” Terry Daly, President and CEO of Avo 88 and Avocadomilk, told VegNews. “All we did was listen to them and we are over the moon with the new formulation. It tastes better, it’s healthier, it’s simply beautiful.”

“那是一个非常容易做出的决定──（因为）广大顾客告诉我们他们想要纯素产品，”Avo 88公司及其Avocadomilk品牌的总裁兼首席执行官特里·戴利（Terry Daly）向VegNews网站透露。“我们所做的就是听从他们的声音。新配方出来后，我们个个都欣喜若狂。它更加美味、更为健康，实在是太棒了。”

Daly said making the decision to bring Avocadomilk to the US was also an easy one. The brand is currently sold in New Zealand and Australia and was looking at expanding to other markets such as Asia and Europe. “On a trip to the US, I went into a Gelson’s in LA and watched how the customers picked up the products and actually read the nutritional labels,” Daly said. “It was obvious to us that the US, and especially California, was setting the benchmark for the alternative milk category and we had to be here. I rang Richard at Gelson’s and asked for a meeting—he agreed to talk to a crazy Kiwi who rang out of the blue and the rest is history.”

戴利表示，将Avocadomilk产品推向美国市场的决定同样也很轻松。该品牌产品目前在新西兰和澳大利亚展开销售，而且一直在考虑推广到其他地方的市场，譬如亚洲和欧洲。“有一次到美国旅行，我去了洛杉矶的一家Gelson's超市，观察那里顾客的购物行为：他们拿起了商品，然后认真查看包装上的营养标签，”戴利说道。“我们很清楚地了解到，美国尤其是加州正在为奶类替代品树立标准，所以我们也必须发展到这里来。我打电话给Gelson's超市的理查德（Richard），并提出了双方会面的要求──他当时同意和这位突然拨打电话的疯狂新西兰人谈一谈；接下来的事想必大家都知道了。”

Avocadomilk will be available in 122 supermarkets—including Gelson’s, Lassen’s, Vitamin City, Bristol Farms, Clarks, New Frontier, Co Op, Lunardi’s, Gus’s, Lucky’s, Breaux Mart, and Better Health—in California, Texas, the Rocky Mountains, the Midwest, and Hawaii.

Avocadomilk品牌的纯素奶品将登陆美国加利福尼亚州、德克萨斯州、落基山脉、中西部地区和夏威夷州的122家超市──其中包括Gelson’s、Lassen’s、Vitamin City、Bristol Farms、Clarks、New Frontier、Co Op、Lunardi’s、Gus’s、Lucky’s、Breaux Mart、Better Health。