“不可能食品”降价大促销，朝着比动物肉类更便宜的目标迈出了第一步

原文：https://vegnews.com/2020/3/with-price-drop-impossible-foods-takes-first-step-in-becoming-cheaper-than-animal-meat

注：译文谨供参考。

WITH PRICE DROP, IMPOSSIBLE FOODS TAKES FIRST STEP IN BECOMING CHEAPER THAN ANIMAL MEAT

“不可能食品”降价大促销，朝着比动物肉类更便宜的目标迈出了第一步

Distributors of Impossible Foods’ plant-based products will enjoy a price cut of approximately 15 percent as the company moves forward with its mission to eliminate animals from the food system by 2035.

为了加快实现在2035年前令食品体系杜绝使用动物的使命，不可能食品公司为其植物肉产品的分销商提供降价15%左右的优惠。

by ANNA STAROSTINETSKAYA

作者：ANNA STAROSTINETSKAYA

MARCH 3, 2020

2020年3月3日

Today, plant-based company Impossible Foods announced that it is lowering the price of its plant-based products by an average of 15 percent to wholesalers pursuant to its mission of becoming price competitive with beef. The cut does not affect the prices of Impossible Foods’ products sold in retail stores but may result in more affordable options at its restaurant partners, which include Burger King, White Castle, Red Robin, and, most recently, Disney—which will add the Impossible Burger to its theme parks and cruises this year.

植物性食品公司“不可能食品”（Impossible Foods）今天宣布，提供给批发商的植物肉产品平均降价15%，以提高其产品对牛肉的价格竞争优势。此次降价并不影响不可能食品公司产品在零售商店的销售价格，但可能会促使该公司的餐饮合作伙伴向顾客出售更加经济实惠的食品。不可能食品公司的餐饮合作伙伴包括汉堡王（Burger King）、白色城堡（White Castle）、红罗宾（Red Robin）、以及最近达成合作的迪士尼（Disney）──其主题公园和邮轮今年将引入“不可能汉堡”（Impossible Burger）（植物肉饼产品）。

“We are asking our distributors to pass along the price cuts that average around 15 percent to restaurants,” Impossible Foods President Dennis Woodside said. Impossible Foods will also add more wholesale formats, including quarter-pound and third-pound patties. While plant-based burgers are typically sold at a premium at most restaurants, in January, Burger King added the Impossible Whopper (which typically costs $5.59 each) to its discounted “2 for $6” menu to make the plant-based option more accessible.

不可能食品公司总裁丹尼斯·伍德赛德（Dennis Woodside）表示：“我们让经销商也相应地给予餐馆平均约15%的降价。”不可能食品公司还将增加更多的产品批发规格，譬如四分之一磅和三分之一磅的肉饼。虽然大多数的餐馆一般都以较高的价格售卖植物性汉堡肉饼，但是汉堡王已在一月份将“不可能皇堡”（Impossible Whopper）（一般每份售价5.59美元）添加到“六美元两份”（“2 for $6”）的打折菜单，从而使这款植物性食品的价格更加实惠亲民。

“We launched Impossible Burger at America’s top restaurants, and we still enjoy a premium reputation among the world’s best chefs and gourmets,” Impossible Foods CEO Patrick O. Brown, MD, said. “But our stated goal since the founding of the company has always been to drive down prices through economies of scale, reach price parity and then undercut the price of conventional ground beef from cows.”

“我们在美国的顶级餐厅推出了‘不可能汉堡’，并获得了世界上最优秀的大厨师和美食家的很高赞誉，”不可能食品公司首席执行官（CEO）帕特里克·布朗（Patrick O. Brown）（医学博士）说道。“自公司成立以来，我们的明确目标一直都是：通过规模经济（economies of scale）降低（植物肉产品）价格，达到价格持平（price parity），然后进一步比普通碎牛肉的价格更便宜。”

After the production of plant-based meat at Impossible Foods’ Oakland, CA facility and co-manufacturing plants quadrupled in 2019, the company plans to expand its production capacity to meet demand in 2020. Ultimately, Impossible Foods aims to compete with the animal agriculture industry on every level by creating affordable and accessible plant-based versions of food animals by 2035. “Today’s price cut is just the latest step toward our goal of eliminating animals in the food system,” Brown said.

2019年，不可能食品公司在美国加州奥克兰市的生产基地以及合同制造工厂的植物肉产量翻了两番；2020年，该公司计划进一步扩大生产能力，以满足市场需求。总而言之，不可能食品公司目的是在2035年前打造食用动物的、经济实惠和方便易得的“植物性版本”（plant-based versions）（植物性产品），在各个层面上与动物农业产业展开竞争。布朗说道：“今天的降价正是为实现我们让食品体系杜绝使用动物的目标而采取的最新措施。”